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Meryl Rosen Bernstein is a senior associate in Hogan Lovells' Northern Virginia office, advising clients on Intellectual Property, Media & Technology matters with a particular focus on technology, internet, fashion and branding matters.Meryl has extensive experience in e-commerce and technology transactions and general protection of intellectual property rights and has advised internet, software, pharmaceutical, and financial companies on a range of technology, trademark, copyright, trade secret, and marketing issues. She also has counseled clients on legal issues relating to marketing through social media, sweepstakes, and promotions.Prior to joining Hogan Lovells, Meryl worked as Assistant General Counsel at Gilt Groupe, Inc., the e-commerce site, where she oversaw intellectual property matters, including trademark registration, prosecution and enforcement, and advised on a wide range of commercial agreements including confidentiality and non-disclosure agreements, consulting agreements, software licenses, website development agreements, and supply and distribution agreements. Meryl regularly addressed legal issues relating to social media and handled the development, implementation and administration of sweepstakes, contests and promotions company-wide, including on social media platforms.Meryl previously practiced intellectual property law as an associate at another international law firm in New York City, where she drafted and negotiated intellectual property and technology agreements including content licenses, co-venture agreements, trademark co-existence agreements, releases, and assignments. Meryl routinely provided counsel in corporate transactions including mergers and acquisitions, securities offerings and financings and led intellectual property due diligence reviews for the purpose of analyzing, protecting and maintaining the intellectual property assets of her clients.