Iowa Code § 15.275

(1) From the moneys transferred to the authority from the beer and liquor control fund pursuant to section 123.17, subsection 7, the authority shall award contracts to one or more entities to conduct statewide tourism marketing services and efforts and to provide services to campaigns, workshops, and conferences that promote travel and tourism throughout the state. Each contract awarded by the authority shall specify that the entity must conduct statewide tourism marketing services and efforts that meet all of the following requirements:

(1) (a) The marketing services and efforts shall be of professional quality and shall be coordinated with, and not duplicate, existing programs or services conducted by the authority that are related to tourism marketing.

(1) (b) The marketing services and efforts shall include hosting and leveraging tourism advocacy events.

(1) (c) The marketing services and efforts shall be accessible to tourism-focused organizations.

(1) (d) The marketing services and efforts shall advocate for the travel and tourism industry and the sectors connected to Iowa’s visitor economy to leverage public and private partnerships to market and promote the state as a travel destination.

(2) The authority shall report to the general assembly on or before September 1 of each fiscal year, or report as part of the annual report under section 15.107B, on the effectiveness of each entity that conducted statewide tourism marketing services and efforts in the immediately preceding fiscal year pursuant to a contract awarded under subsection 1. The report shall be provided in an electronic format and shall include metrics and criteria that allow the general assembly to quantify and evaluate the effectiveness and economic impact of each entity’s statewide tourism marketing services and efforts.

2022 Acts, ch 1148, §18; 2024 Acts, ch 1182, §123