N.Y. ABC Law § 104-A

§ 104-a. Provisions governing vendors. 1. No sign, of any kind,\nprinted, painted, or electric, advertising any brand of beer shall be\npermitted on the exterior or interior of such premises, except by\npermission of the liquor authority.\n 2. No vendor shall transport beer in any vehicle owned and operated or\nhired and operated by such vendor, for off-premises consumption, unless\nthere shall be attached to or inscribed upon both sides of such vehicle\na sign, showing the name and address of the licensee together with the\nfollowing inscription, "New York State Beer Vendor's License No.\n......... , " as the case may be, in uniform letters not less than three\nand one-half inches in height. In lieu of such sign, a vendor may have\nin the cab of such vehicle a photostatic copy of its current license\nissued by the authority, and such copy duly authenticated by the\nauthority.\n 3. No vendor for off-premises consumption shall sell or deliver to any\nperson beer in excess of five gallons at one and at the same time.\n 4. Each vendor for off-premises consumption shall keep and maintain\nupon the licensed premises, adequate books and records of all\ntransactions involving the business transacted by such vendor, which\nshall show the amount of beer purchased by such licensee together with\nthe names, license numbers and places of business of the persons from\nwhom the same was purchased, and the amount involved in such purchases,\nas well as the amount of beer sold by such vendor, and the amount\ninvolved in each sale. Such books and records shall be available for\ninspection by any authorized representative of the liquor authority.\n