N.Y. ACA Law § 60.04

§ 60.04. Disclosure required. 1. No dealer shall sell or offer for\nsale in or from this state an autographed sports collectible to any\nconsumer unless, at the location where the sale occurs, in close\nproximity to the merchandise, he places a conspicuous sign that reads:\n SALE OF AUTOGRAPHED SPORTS MEMORABILIA\n AS REQUIRED BY LAW A DEALER WHO SELLS TO A CONSUMER\n ANY SPORTS MEMORABILIA DESCRIBED AS BEING PERSONALLY\n AUTOGRAPHED FOR TWENTY-FIVE DOLLARS OR MORE MUST\n PROVIDE A WRITTEN CERTIFICATE OF AUTHENTICITY AT THE\n TIME OF SALE.\n 2. (a) Any dealer engaged in a mail-order or telephone order business\nwho sells or offers for sale in or from this state an autographed sports\ncollectible to any consumer shall include in any written advertisement\nrelating to any such item, in type of conspicuous size, the disclosure\nrequired by subdivision one of this section or language substantially\nequivalent to the disclosure required by subdivision one of this\nsection.\n (b) When an offer for sale of an autographed sports collectible takes\nthe form of a televised broadcast, such offer shall include a written\non-screen message that shall be prominently displayed and clearly\nvisible for no less than five seconds at the beginning of each segment\nof broadcast for each item offered for sale and displayed thereafter for\nno less than five seconds at ten minute intervals during said segment,\nthat reads:\n A WRITTEN CERTIFICATE OF AUTHENTICITY\n IS PROVIDED WITH EACH AUTOGRAPHED\n COLLECTIBLE, AS REQUIRED BY LAW.\n (c) When such offer for sale takes the form of a radio advertisement,\nsuch advertisement shall include as part of the oral message the\ndisclosure required by paragraph (b) of this subdivision.\n