N.Y. COM Law § 181-E*2

* § 181-e. General functions, powers and duties of the commissioner.\n1. The commissioner shall develop and implement an "I love NY beer"\npromotion program. The commissioner, in conjunction with the\ncommissioner of the department of transportation and any local\ngovernment official or entity, shall identify a series of breweries to\nbe part of a brewery trail. No fewer than two brewery trails should be\nidentified for the purposes of the program, and the commissioner shall\nwork to ensure an adequate representation of breweries throughout New\nYork state. In identifying specific breweries to be included on a\nbrewery trail, special consideration shall be given to those trails,\nwhich can be geographically or thematically linked by surrounding arts,\ncultural, historical, entertainment or other tourism destinations or\nexhibits of interest to tourists. Criteria for developing and approving\nsuch trails shall include:\n (a) that the trail contain a sufficient number of breweries and\nmicro-breweries to cost-effectively attract patrons to such trail's\nparticipating members,\n (b) that the trail incorporate considerations that maximize patronage\nof such trail,\n (c) that proposed trail routes do not conflict with or significantly\noverlap with existing wine trails designated pursuant to section three\nhundred forty-three-k of the highway law,\n (d) that the trail designations are neither redundant nor cover themes\nor subjects or have names that have already been used by trails\ndesignated in statute,\n (e) that the trail route is designed and laid out so that it is\nrelatively simple and easy to follow for patrons.\n 2. The commissioner shall cause to be developed vacation itineraries\nbased on specific brewery trails, which shall identify for visitors\nsurrounding attractions, restaurants, farms, lodging and other exhibits\nor places of entertainment as may be a part of the theme linking the\nbreweries on the brewery trail.\n 3. The commissioner shall work to develop discount packages for such\nbrewery trails, which may include the development of a brewery passport.\n 4. Nothing shall preclude the commissioner from contracting with an\nindependent vacation or travel package company to help develop vacation\npackages along a brewery trail. The commissioner of the department of\ntransportation shall cooperate with the department in carrying out the\nprovisions of this section. The commissioner of the department of\ntransportation is authorized to permit the installation and maintenance\nof signs on the state highway system for trails designated pursuant to\nthis section. However, to avoid confusion and to limit any possible\ndisruption of commerce, the trail designations called for pursuant to\nthis section shall be of a ceremonial nature and the official names of\nsuch highways shall not be changed as a result of such designations.\n * NB There are 2 § 181-e's\n