N.Y. GBS Law § 584

§ 584. Exceptions. The provisions of this article shall not apply to\nany sale advertised as an "alteration sale," "remodeling sale,"\n"clearance sale," "surplus stock liquidation sale," "floor sample sale,"\n"inventory reduction sale," "special purchase sale," or any other\nadvertising or designation by any other expression or characterization\nsimilar to any of the foregoing giving notice to the public that the\nsale will not precede the abandonment of a business location, nor shall\nthis article apply to the following persons:\n (a) Persons acting pursuant to an order or process of a court of\ncompetent jurisdiction;\n (b) Persons who are required to file an accounting with a court of\ncompetent jurisdiction;\n (c) Persons acting in accordance with their powers and duties as\npublic officers;\n (d) Any publisher or employee of a newspaper, magazine, or any\noperator or employee of a radio or television broadcasting station, who\npublishes or broadcasts any such advertisement in good faith without\nknowledge of its false, deceptive and misleading character, or without\nknowledge that the provisions of this article have not been complied\nwith;\n (e) Any duly licensed auctioneer, selling at auction;\n (f) Any insurance corporation, or any association, firm or\ncorporation, the controlling interest in which is owned by any insurance\ncorporation or corporations, which, pursuant to the terms of a policy or\npolicies of insurance, acquires title in or to any goods, wares or\nmerchandise damaged by fire, smoke, water or otherwise, and which\nadvertises and sells such goods, wares and merchandise as salvage.\n