N.Y. GBS Law § 626

§ 626. Deceptive acts prohibited. It is hereby declared to be an\nunfair and deceptive trade practice and unlawful for a seller to:\n 1. Misrepresent directly or indirectly in its advertising, promotional\nmaterials, or in any manner the size, location, facilities or equipment\nof its studio, or place of business or the number or qualifications of\nits personnel;\n 2. Use or refer to fictional organization divisions or position titles\nor make any representation which has the tendency or capacity to mislead\nor deceive consumers as to the size or importance of the business, its\ndivisions, or personnel, or in any other material respect;\n 3. Misrepresent directly or indirectly the size, importance, location,\nfacilities, or equipment of the business through use of photographs,\nillustrations, or any other depictions in catalogs, advertisements, or\nother promotional materials;\n 4. Misrepresent the location or locations at which its services will\nbe offered;\n 5. Misrepresent the nature of its courses, training devices, methods\nor equipment or the number, qualifications, training, or experience of\nits personnel, whether by means of endorsements or otherwise;\n 6. Misrepresent the nature and extent of any personal services,\nguidance, assistance, or other attention the business will provide for\nconsumers;\n 7. Designate or refer to his sales representation using terms that\nmisrepresent in any other manner, the titles, qualifications, training,\nexperience or status of his salesmen, agents, employees, or other\nrepresentatives; and\n 8. Misrepresent in any manner by the seller or his assignee the\nbuyer's right to cancel under this article.\n