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Statutes » New York » ISC Law » Article 78

N.Y. ISC Law § 7809

This is the official text of N.Y. ISC Law § 7809, part of New York’s ISC Law — part of the compiled statutory law of New York, published by the state as "ISC Law." Browse the sections below, each linked to its official government source.

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Official statutory text

§ 7809. Advertising. (a) A life settlement provider, life settlement\nintermediary or life settlement broker licensed pursuant to this article\nmay conduct or participate in advertisements within this state. The\nadvertisements shall comply with all advertising and marketing laws or\nrules and regulations as may be promulgated by the superintendent.\n (b) Advertisements shall be accurate, truthful and not misleading in\nfact or by implication.\n (c) No life settlement provider, life settlement intermediary, life\nsettlement broker, or any person acting on behalf thereof shall:\n (1) directly or indirectly, market, advertise, solicit or otherwise\npromote the purchase of a policy for the primary purpose of, or with an\nemphasis on, settling the policy; or\n (2) use the words "free", "no cost" or words of similar import in the\nmarketing, advertising, soliciting or otherwise promoting of the\npurchase of a policy.\n (d) The failure to follow the provisions of this section shall be a\ndefined violation under article twenty-four of this chapter.\n

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About this page: Statute text is reproduced from official government publishers via the Open US Law dataset (Vaquill AI, snapshot v2026.08, CC BY 4.0). Primary legislative text like this is public domain under the government-edicts doctrine (Georgia v. Public.Resource.Org, 2020). We link every section back to its official source so you can verify it independently.