N.H. Rev. Stat. § 12-O:15

The director of travel and tourism development, under the supervision of the commissioner of business and economic affairs and consistent with the New Hampshire tourism policy under RSA 12-O:14, shall: I. Promote New Hampshire as a domestic and international travel destination in order to increase visitation and travel expenditures, business activity, and employment throughout the state. II. Develop and administer programs to encourage and promote the development of the tourism industry in the state. III. Provide information and assistance to local and regional officials on matters related to travel and tourism and encourage the development of locally coordinated programs. IV. Encourage partnerships among the tourism industry, business and industry, and state and local officials to expand the state's travel promotion strategy. V. Raise the perception of travel and tourism in the minds of New Hampshire residents, businesses, and government. VI. Conduct research to measure the effectiveness of promotional programs. VII. Ensure that New Hampshire maintains a high quality tourism experience for the visitor by working with the travel industry on ways to utilize natural, historical, cultural, and recreational attractions and facilitating statewide activities which can be used as resources by the travel industry. VIII. Provide marketing and promotion of film and digital media for the purpose of strengthening the cultural, educational, and economic impact of media production in New Hampshire. IX. Perform any other duties and functions as assigned by the commissioner.