N.Y. GBS Law § 672

§ 672. Definitions. 1. The term "consumer" means any renter,\npurchaser, or subscriber of goods or services from a video tape service\nprovider or video tape seller.\n 2. The term "ordinary course of business" means only debt collection\nactivities, order fulfillment, request processing, and the transfer of\nownership.\n 3. The term "personally identifiable information" means any\ninformation which identifies a person as having requested or obtained\nspecific video materials or services from a video tape service provider\nor video tape seller.\n 4. The term "video tape service provider" means any person engaged in\nthe business of rental of prerecorded video cassette tapes or similar\naudio visual materials, or any person or other entity to whom a\ndisclosure is made pursuant to section six hundred seventy-three of this\narticle but only with respect to the information contained in the\ndisclosure.\n 5. The term "video tape seller" means any person engaged in the\nbusiness of selling prerecorded video cassette tapes or similar audio\nvisual materials, or any person or other entity to whom a disclosure is\nmade pursuant to section six hundred seventy-four of this article, but\nonly with respect to the information contained in the disclosure.\n 6. The term "informed, written consent of the consumer" means that the\nvideo tape service provider prior to furnishing any video tape services\nshall offer the consumer an opportunity conforming to the notice\ncontained herein to elect not to have personally identifiable\ninformation disclosed. Such notice shall be in writing in at least ten\npoint bold face type, affixed to any membership, subscriber or rental\nagreement between the consumer and the video tape service provider, and\nshall be posted on a sign in full and clear view of the consumer at the\npoint of rental transaction, and shall read as follows:\n This video tape service provider from time to time provides to\nmarketers of goods and services, the names and addresses of customers\nand a description or subject matter of materials rented by video\ncustomers. You have the right to elect not to have your name, address or\nthe description or subject matter of any material rented included in\nsuch lists. This election may be changed by you, in writing, at any\ntime.\nI do not object to the release of my name, address or the description or\nsubject matter of the material rented.\n ________________________________\n Signature\nI do object to the release of such information.\n ________________________________\n Signature\n