Okla. Stat. tit. 78, § 78-54

A. Any person damaged or likely to be damaged by a deceptive

trade practice of another may maintain an action in any court of

equitable jurisdiction to prevent, restrain or enjoin such deceptive

trade practice. Proof of actual monetary damages, loss of profits

or intent shall not be required. If in such action damages are

Oklahoma Statutes - Title 78. Trade Marks and Labels Page 12

alleged and proved, the plaintiff, in addition to injunctive relief,

shall be entitled to recover from the defendant the actual damages

sustained by the person.

B. With respect to the deceptive trade practices described in

paragraphs 13, 14 and 15 of subsection A of Section 53 of this

title, the Attorney General or a district attorney of this state is

authorized to bring actions seeking the following relief:

1. Injunctions directed against persons engaged in such

deceptive trade practices;

2. Recovery of the money unlawfully received from aggrieved

consumers by persons engaged in the deceptive trade practices to be

held in escrow for distribution to the aggrieved consumers; and

3. Recovery by the state of the reasonable expenses incurred in

the investigation of the deceptive trade practices.

C. In any action instituted under the provisions of the

Oklahoma Deceptive Trade Practices Act, the court may, in its

discretion, award reasonable attorney fees to the prevailing party.

If in any such action the court finds either (1) that the defendant

has willfully engaged in a deceptive trade practice or (2) that the

plaintiff has acted in bad faith in instituting the action, the

court shall award reasonable attorney fees to the prevailing party.

D. The relief provided for in this section is in addition to

and not in exclusion of remedies otherwise available against the

same conduct pursuant to the common law or other statutes of this

state.

E. Any duly organized and existing trade association, whether

incorporated or not, is hereby authorized to institute and prosecute

a suit or suits for injunctive relief hereunder as the real party in

interest, for or on behalf of one or more of its members, when a

deceptive trade practice directly or indirectly affects or threatens

to affect or injure such member or members.